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Schema Markup
Generator

Fill in a few fields to generate valid JSON-LD structured data for Article, Product, FAQPage, LocalBusiness, Person, or Organization pages. Copy the ready-to-use script tag straight into your page.

Start generating schema
Schema type

Article

Fields filled

0

About the Schema Markup Generator

Structured data helps search engines understand the meaning behind a page's content, which can unlock rich results like star ratings, FAQ dropdowns, or business info panels. This tool generates valid JSON-LD for six common schema.org types without requiring you to write JSON by hand.

Features

Six schema types

Article, Product, FAQPage, LocalBusiness, Person, and Organization are all supported.

Dynamic FAQ builder

Add or remove as many question-and-answer pairs as your page needs.

Syntax-highlighted output

The generated JSON-LD is color-coded for easy scanning before you copy it.

100% client-side

Structured data is assembled locally in your browser. Nothing is uploaded.

Copy or download

Copy the full script tag or download the JSON-LD as a file.

Ready for validators

Output is valid JSON-LD ready to test in Google's Rich Results Test.

How It Works

  1. Choose a schema type: Article, Product, FAQPage, LocalBusiness, Person, or Organization.
  2. Fill in the fields relevant to that type.
  3. Watch the JSON-LD script tag update live in the output panel.
  4. Copy the script tag or download it as a file.
  5. Paste it into the <head> or <body> of the page it describes.

Example Usage

TypeKey fieldsPossible rich result
ArticleHeadline, author, datePublishedTop stories carousel, author byline
ProductPrice, availability, ratingStar rating and price in search results
FAQPageQuestion/answer pairsExpandable FAQ dropdown under the listing

Frequently Asked Questions

What is schema markup and why does it matter?

Schema markup is structured data, usually written as JSON-LD, that describes a page's content in a format search engines understand. It can enable rich results like star ratings, FAQs, or breadcrumbs in search listings.

What is JSON-LD?

JSON-LD (JSON for Linked Data) is the format Google recommends for structured data. It is a script tag placed anywhere in the page that does not need to match the visible HTML layout.

Does adding schema markup guarantee rich results in Google?

No. Valid markup makes a page eligible for rich results, but Google decides whether and how to display them based on many additional quality and relevance factors.

Which schema type should I use for my page?

Use Article for blog posts and news, Product for e-commerce listings, FAQPage for question-and-answer content, LocalBusiness for a physical business location, and Person or Organization for profile and about pages.

Where do I place the generated script tag?

Paste it anywhere inside the <head> or <body> of the page it describes. It has no visual effect on the page itself.

How can I check that my markup is valid?

After adding it to your page, test the live URL with Google's Rich Results Test or the Schema Markup Validator to confirm it is recognized correctly.

Is my content uploaded anywhere when I use this generator?

No. The JSON-LD is assembled entirely in your browser using client-side JavaScript. Nothing you enter is sent to a server.

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